ethic update: 7/19/19

ethic update: 7/19/19

by Ethic Team July 19, 2019

As we’re sure you already know, we’re on a mission to inspire and enable conscious consumerism. Our goal is to empower everyday people to make a difference, one choice at a time. We envision all of us working together to cultivate a better world.

This newsletter provides a look at what we have been up to since our acceptance into Cal Poly’s Center for Innovation and Entrepreneurship Summer Accelerator Program - wow that’s a mouthful! P.S. If you want to read more about the 7 teams accepted into the summer program, click here.  Also, all the teams were interviewed for a podcast! 

Our Progress

As we finish up week five of the program, we are in the process of compiling the massive amounts of data we have been collecting over the last few weeks. We’ve spent the beginning of the program doing a lot of customer development in the company and consumer segments. It’s been fun interviewing consumers at our local farmer’s market, surveying people online through sustainability groups and forums, calling sustainable businesses and asking them about what struggles they face, and ultimately determining how Ethic could alleviate both group’s problems.

We are also in the process of developing our website! This includes web development, adding content, adding products, and much more! We’re in the process of reaching out to sustainable businesses, nonprofits, and bloggers to get more content and products for the site.

We’re live! (kind of)

We’ve put up a summer selection of products that we think are awesome. Let us know what you think! Also, we’d be stoked to make a few sales ;)

Our Partners

Our business aims to aggregate all the great products, content creators, and organizations that are already promoting a better world into a one-stop-shop market network. Our key partners include sustainable brands, who provide us with products; certifiers, who ensure our products are of the highest quality; nonprofits to provide us with content, customers, and contemporary concerns in the sustainable industry; and, most importantly, people like you.

This is certainly a collaborative effort, so if you have a connection with someone who falls into one of these categories and could offer an insightful perspective, please do not hesitate to reach out and let us know!

Our Whereabouts

Our office is located in the heart of beautiful downtown San Luis Obispo; You can find us on Higuera street located right above Ross - please come say hi! We’d love to give you a tour of our incredible facilities and take you out for coffee.

Our Upcoming Events


Tues-Wed  // August 13-14, 2019

  • Accelerator Program visit to the Silicon Valley
  • If you're nearby, let's grab coffee!


Friday // September 6, 2019 

  • Ethic and 6 other startups pitch their businesses
  • Fremont Theater, San Luis Obispo, CA

Look out for more soon!

All the best, 

Garrett and Jess

Ethic Team
Ethic Team


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Welcome to Ethic!

Hey there! We're stoked you found us!

First, a heads up. At this time, we've had to put our store on hold, but don't worry we're not going away. Our blog is active as ever and we're adding new content everyday! We're so excited to launch the store again soon, so please reach out with any ideas for new products or content you'd like to see. 

Glad to be in this fight for a better world alongside such a rad human as yourself.