It's time for a change.

It's unquestionable. Human activity is degrading our environment and the ecosystems that rely upon it.

Our planet is experiencing peak levels of water pollutants. The largest mass-extinction in written history is laying waste to biodiversity across the globe. Droughts of unprecedented proportions are wreaking havoc across India and South Africa. Deadly fires are devastating California. More than six feet of water flooded Venice, causing irreparable damage to historic and cultural sites.

In response to these threats,  the expectation for taking environmental action is consistently being placed on legislators and large corporations. We at Ethic believe that this approach to climate action is flawed.

Consider this:

60% of global carbon emissions and 80% of global waste are the direct result of everyday consumer decisions. If everyone on Earth consumed as much as the average United States citizen, we would need 18 planet Earth's worth of resources to support them. 

While we like to pretend that it's both big business and government that should take action to solve environmental issues, the collective impacts of consumers amount to more than that of both the private and public industries. 

Okay, so then what? How do we reduce our consumption without sacrificing the convenience and comfort that we've come to expect in the 21st century? 

While the common prescription offered by both politicians and experts involves renewable energy, the power of the individual consumer to change our energy sources is minimal. There is more that we can do beyond calling our politicians and boycotting consumer holidays. 

Traditionally, the manufactured goods that we utilize every day have been left out of the discussion surrounding the impacts of our consumption habits. Recent estimates, however, put consumer goods and convenience related items at nearly 15% of an individuals total consumption footprint. 

This means that there is potential for us to make small adjustments to our lifestyle and significantly reduce our impacts. While experts say that rich countries should shoot to reduce their impacts by  7.5%, we aren't implying that all of us cutting our consumption in these areas will totally solve the climate crisis. It is, however, a step in the right direction—something hard to come by these days. It's important that we are conscious of the purchasing decisions that we make every day, and Ethic is making it easy to do so.

Why does it matter?

When you support a company that utilizes renewable energy or environmentally friendly materials in their manufacturing process, you feed more capital into that more-sustainable system. This allows sustainable technologies to grow and become cheaper and more widespread, ultimately accelerating the movement towards sustainable alternatives.

Supporting businesses with social missions directly stimulates the communities that they operate in. Purchasing a product from Jelt enables disadvantaged females to earn a living in circumstances that would normally prevent that. Jetty sponsors numerous community events throughout the year and inspires people to get out and have a positive impact on the world.

Here at Ethic, we take the steps to make business a force for good and shift the "Dollar first, Environment second" paradigm that currently pits the free market against the interests of our little blue dot.

These steps are as simple as not making unnecessary or repetitive purchases, paying attention to the supply chains used by the companies you purchase from, and looking for products made with ethically sourced materials. 

We at Ethic know that searching for these good companies and products is no easy task, which is why we have done that for you. Ethic is in the business of making it easy to buy products from socially and environmentally responsible brands—essentially, making it easy to cultivate a better world. Our mission is to give you the power to vote with your actions and your wallet, and we're just getting started.

There's a lot more to say, but there's a lot more to do. We're working hard to be even better. You can expect carbon-neutral shipping, eco-friendly packaging, sustainable living tips, and a community discussion forum in the coming months. Ethic is excited to start changing the world, and we're excited to have you join us.

We're stoked to be moving towards being better, together.

This is just the beginning

We're a growing community of people and organizations working towards a sustainable future. We're just starting out, and things are going to be constantly evolving. We appreciate your patience as we work to make your experience better. Don't hesitate to let us know what you think!